FEPESE 2024 • Inglês • Pinhalzinho-SC
🔐 Texto de apoio
Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.
In order _____ tap into what’s going _____ in consumers’ brains, it all begins _____ laboratories and office buildings.
Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do.
Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
🔗 Texto adaptado de:
🔗 A prova original não informa a fonte do texto (FEPESE 2024).
QUESTÃO
Study the words in bold in the following paragraph from Text 1.
Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers.
The words in bold are:
all possessive pronouns.
all demonstrative pronouns.
respectively, a reflexive pronoun, a possessive pronoun and, an object pronoun.
respectively, a possessive adjective, a reflexive pronoun and, an intensive pronoun.
respectively, a reflexive pronoun, a personal pronoun, and a possessive adjective.
📝 Resolução Comentada – Questão 27
A questão cobra a classificação morfológica dos pronomes e, simultaneamente, sua função como cohesive devices, retomando antecedentes já mencionados no texto.
As classificações corretas são:
themselves → Reflexive Pronoun
they → Personal Pronoun
their → Possessive Adjective
Logo, a alternativa correta é (E).
Além da classificação morfológica, todos exercem papel importante na referência anafórica, evitando repetições do substantivo volunteers ao longo do parágrafo.
🟢 (E) Gabarito Oficial
Mecanismo explorado: Pronoun Classification + Anaphoric Reference.
A FEPESE exige identificar simultaneamente a categoria gramatical e a função textual de cada pronome.
Mapeamento:
themselves → Reflexive Pronoun
they → Personal Pronoun
their → Possessive Adjective
Nota técnica: O erro mais comum é confundir possessive adjective com possessive pronoun e Present Subject Pronoun com Object Pronoun.
❌ (A)
Tipo do Distrator: Generalização Excessiva (Too Broad).
Por que está errada?
A alternativa coloca os três elementos dentro de uma única categoria ("possessive pronouns"), ignorando completamente suas funções distintas.
Mapeamento do Erro:
themselves ≠ possessive
they ≠ possessive
their ≠ possessive pronoun
Técnica utilizada pela banca: Generalizar categorias gramaticais diferentes sob um único rótulo.
❌ (B)
Tipo do Distrator: Fora do Escopo (Outside the Scope).
Por que está errada?
Nenhuma das palavras destacadas pertence ao grupo dos pronomes demonstrativos (this, that, these, those).
Mapeamento do Erro:
themselves
they
their
≠ demonstrative pronouns
Técnica utilizada pela banca: Introduzir uma categoria morfológica completamente estranha ao trecho.
❌ (C)
Tipo do Distrator: Distorção de Sentido (Distortion of Meaning).
Por que está errada?
A alternativa acerta apenas a classificação de themselves, mas passa a classificar they como possessive pronoun e their como object pronoun, duas classificações incompatíveis com a estrutura da frase.
Mapeamento do Erro:
O Texto apresenta:
they → sujeito da oração
their → modifica o substantivo volunteers
A Alternativa classifica:
they → possessive pronoun
their → object pronoun
Técnica utilizada pela banca: Confundir categorias morfológicas próximas, explorando erros clássicos entre subject pronoun, object pronoun e possessive pronoun.
❌ (D)
Tipo do Distrator: Confusão de Ordem Sintática (Syntactic Order Confusion).
Por que está errada?
A alternativa ignora completamente o termo respectively, invertendo a classificação dos três pronomes e ainda introduzindo a categoria intensive pronoun, que não ocorre no trecho.
Mapeamento do Erro:
O Texto apresenta:
themselves → reflexive
they → personal
their → possessive adjective
A Alternativa diz:
possessive adjective
reflexive pronoun
intensive pronoun
Técnica utilizada pela banca: Embaralhar a sequência exigida por respectively e inserir uma categoria gramatical inadequada ao contexto.
- Questão típica de Grammar.
- O mecanismo explorado é Pronoun Reference e Pronoun Classification.
- O ponto decisivo é distinguir Possessive Adjective × Possessive Pronoun e Reflexive Pronoun × Personal Pronoun.
- A FEPESE construiu os distratores por Generalização Excessiva, Fora do Escopo, Distorção de Sentido e Confusão de Ordem Sintática.
Chunk family:
- themselves
- they
- their volunteers
- Anaphoric Reference
- Cohesive Devices
- Pronoun Classification
- Antecedent Identification
Gabarito Oficial: E