FEPESE 2024 • Inglês • Pinhalzinho-SC
🔐 Texto de apoio
Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.
In order _____ tap into what’s going _____ in consumers’ brains, it all begins _____ laboratories and office buildings.
Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do.
Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
🔗 Texto adaptado de:
🔗 A prova original não informa a fonte do texto (FEPESE 2024).
QUESTÃO
According to the Oxford Advanced Learner’s Dictionary, a phrasal verb is a verb combined with an adverb or a preposition, or sometimes both, to give a new meaning.
Match the phrasal verbs in Column 1 with their correct meanings in Column 2, according to their use in Text 1.
Column 1 – Phrasal Verbs 1. stand out 2. find out 3. pay off 4. tap(ping) into Column 2 – Meanings ( ) to discover a fact ( ) to gain access to ( ) to be very noticeable ( ) to pay in full (a debt or a creditor)
Select the option that presents the correct sequence from top to bottom.
1 • 3 • 4 • 2
2 • 1 • 3 • 4
2 • 4 • 1 • 3
3 • 2 • 1 • 4
4 • 2 • 3 • 1
📝 Resolução Comentada – Questão 26
A questão avalia o reconhecimento do significado contextual dos phrasal verbs, exigindo associação entre cada expressão e sua definição semântica.
As correspondências corretas são:
find out → to discover a fact
tap into → to gain access to
stand out → to be very noticeable
pay off → to pay in full
A sequência obtida é 2 • 4 • 1 • 3, correspondente à alternativa (C).
🟢 (C) Gabarito Oficial
Mecanismo explorado: Meaning in Context + Semantic Equivalence.
A FEPESE verifica se o candidato conhece o significado idiomático dos phrasal verbs, e não apenas a tradução isolada do verbo principal.
Mapeamento:
find out → discover
tap into → gain access to
stand out → be noticeable
pay off → pay in full
Nota técnica: O sentido nasce da combinação verb + particle, não do verbo isoladamente.
❌ (A)
Tipo do Distrator: Contradição Direta (Direct Contradiction).
Por que está errada?
A alternativa troca completamente os significados dos phrasal verbs, fazendo stand out significar "descobrir" e pay off significar "ganhar acesso".
Mapeamento do Erro:
O Texto diz:
stand out = be noticeable
A Alternativa associa:
stand out = discover a fact
Técnica utilizada pela banca: Inverter completamente equivalências lexicais já consolidadas.
❌ (B)
Tipo do Distrator: Falsa Associação (False Association).
Por que está errada?
A primeira correspondência está correta (find out), mas as demais associações passam a ligar significados incompatíveis aos demais phrasal verbs.
Mapeamento do Erro:
find out ✔
stand out ✘
pay off ✘
tap into ✘
Técnica utilizada pela banca: Misturar uma associação correta com outras incorretas para gerar falsa confiança.
❌ (D)
Tipo do Distrator: Distorção de Sentido (Distortion of Meaning).
Por que está errada?
A alternativa atribui ao phrasal verb pay off o significado de "descobrir um fato", confundindo completamente o valor semântico da expressão. No texto, pay off significa quitar ou compensar financeiramente um investimento.
Mapeamento do Erro:
O Texto diz:
pay off → pay in full
A Alternativa associa:
pay off → discover a fact
Técnica utilizada pela banca: Trocar completamente o significado contextual dos phrasal verbs.
❌ (E)
Tipo do Distrator: Eco Vocabular (Language Echo).
Por que está errada?
A sequência embaralha todos os phrasal verbs explorando apenas a familiaridade visual das partículas (out, into, off), sem respeitar seus significados idiomáticos.
Mapeamento do Erro:
O Texto apresenta:
find out
tap into
stand out
pay off
A Alternativa embaralha:
4 • 2 • 3 • 1
Técnica utilizada pela banca: Induzir o candidato a responder pela familiaridade visual das partículas, e não pelo significado em contexto.
- Questão típica de Phrasal Verbs.
- O mecanismo explorado é Meaning in Context e Semantic Equivalence.
- A FEPESE cobra o significado idiomático completo do verb + particle, e não a tradução literal do verbo.
- Os distratores exploram Contradição Direta, Falsa Associação, Distorção de Sentido e Eco Vocabular.
Chunk family:
- find out
- tap into
- stand out
- pay off
- gain access to
- be very noticeable
- Meaning in Context
Gabarito Oficial: C