FEPESE 2024 • Inglês • Pinhalzinho-SC
🔐 Texto de apoio
Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.
In order _____ tap into what’s going _____ in consumers’ brains, it all begins _____ laboratories and office buildings.
Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do.
Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
🔗 Texto adaptado de:
🔗 A prova original não informa a fonte do texto (FEPESE 2024).
QUESTÃO
Read the sentences below and determine whether they are true (T) or false (F) according to structure and grammar use.
( ) In the sentence “They literally use this device to read the minds of their volunteers” (4th paragraph of Text 1) the pronoun they refers to the researchers. ( ) In the sentence “This will become standard as more companies capitalize on the technology.”, the phrase in bold can be replaced by “gain advantage from” without changing its meaning. ( ) The underlined words in “… TV commercials have already been designed using neuromarketing.” (1st paragraph of Text 1) are being used in the past perfect continuous tense. ( ) The following words (1st paragraph of Text 1) directly, currently and, exactly are examples of adverbs. ( ) In the sentence “Wearing a special headset called an electrode cap” (4th paragraph of Text 1) the word in bold is a verb in the gerund form.
Choose the alternative which presents the correct sequence, from top to bottom:
T • T • F • T • F
T • F • T • F • F
T • F • F • T • T
F • T • T • F • T
F • F • T • T • T
📝 Resolução Comentada – Questão 24
A questão reúne cinco mecanismos gramaticais distintos: referência pronominal, equivalência lexical, tempo e voz verbal, advérbios e a distinção entre Gerund e Present Participle.
A sequência correta é:
I — T
II — T
III — F
IV — T
V — F
Logo: T • T • F • T • F
I — Verdadeira: o pronome They retoma anaforicamente researchers.
II — Verdadeira: capitalize on significa tirar proveito de ou obter vantagem de algo.
III — Falsa: have already been designed está no Present Perfect Passive, não no Past Perfect Continuous.
IV — Verdadeira: directly, currently e exactly exercem função adverbial.
V — Falsa: Wearing funciona como Present Participle em uma oração reduzida, não como gerúndio nominal.
🟢 (A) Gabarito Oficial
Mecanismo explorado: análise integrada de estrutura e uso gramatical.
A alternativa apresenta corretamente os cinco julgamentos: T • T • F • T • F.
Mapeamento:
They → researchers → T
capitalize on → gain advantage from → T
have been designed → Present Perfect Passive → F
directly / currently / exactly → adverbs → T
Wearing → Present Participle → F
Nota técnica: A dificuldade está no acúmulo de fenômenos diferentes dentro de uma única sequência.
❌ (B)
Tipo do Distrator: Distorção de Sentido (Distortion of Meaning).
Por que está errada?
A alternativa considera falsa a equivalência de capitalize on e classifica incorretamente os advérbios, além de validar o tempo verbal errado.
Mapeamento do Erro:
O Texto diz:
capitalize on = gain advantage from
directly / currently / exactly = adverbs
A Alternativa considera:
II = F
IV = F
Técnica utilizada pela banca: Distorcer simultaneamente equivalência lexical e classificação morfológica.
❌ (C)
Tipo do Distrator: Interpretação Literal (Overly Literal).
Por que está errada?
O distrator considera Wearing um gerúndio apenas porque termina em -ing, ignorando sua função sintática de particípio presente.
Mapeamento do Erro:
O Texto apresenta:
"Wearing a special headset..."
→ oração reduzida com Present Participle
A Alternativa considera:
V = T
Técnica utilizada pela banca: Explorar a associação automática entre a terminação -ing e o gerúndio do português.
❌ (D)
Tipo do Distrator: Contradição Direta (Direct Contradiction).
Por que está errada?
A alternativa inverte a referência do pronome they, aceita um tempo verbal inexistente no trecho e ainda classifica incorretamente Wearing.
Mapeamento do Erro:
O Texto diz:
They → researchers
have been designed → Present Perfect Passive
Wearing → Present Participle
A Alternativa considera:
I = F
III = T
V = T
Técnica utilizada pela banca: Inverter simultaneamente referência pronominal, tempo verbal e função sintática.
❌ (E)
Tipo do Distrator: Confusão Cronológica Verbal e Estrutural (Verbal Tense Confusion).
Por que está errada?
O distrator considera verdadeiro o uso do Past Perfect Continuous, confundindo have been designed com estruturas como had been designing. Também erra a referência do pronome they.
Mapeamento do Erro:
O Texto diz:
have already been designed
→ Present Perfect Passive
A Alternativa considera:
III = T
(Past Perfect Continuous)
Técnica utilizada pela banca: Confundir auxiliares (have × had) e Voz Passiva com tempo contínuo.
- Questão típica de Grammar.
- O mecanismo explorado é a integração de Pronoun Reference, Verb Tenses, Adverbs e Present Participle vs Gerund.
- O maior ponto de dificuldade está em distinguir Present Perfect Passive de Past Perfect Continuous e Present Participle de Gerund.
- A FEPESE combinou distratores por Distorção de Sentido, Interpretação Literal, Contradição Direta e Confusão Cronológica Verbal.
Chunk family:
- they → researchers
- capitalize on
- gain advantage from
- have been designed
- Present Perfect Passive
- Present Participle
- Pronoun Reference
Gabarito Oficial: A